Thursday, October 24, 2013
Monday, October 7, 2013
Article Review: Interactive Experiences - Event Design Magazine / October 2008
This article is about designing interactive experiences for people
who go to events and who expect to be part of the action. No longer in our
culture today of the 21st century is it desirable just to witness
what's going on. Playing an active role is very important and should be given
full consideration to the design of any exhibit. The design firm Xpletive is the focus of the exposé and their
explicit goal is to use media that inspires visitors to want to learn more in
public spaces.
The major trend in interactive experiences in 2008 was described
as "complete immersion" which is intended to encompass and transport
the visitor into another dimension. What is key to this kind of event design is
the skillful integration of three elements - media, interactive mechanism and
an environment - that together represent how the field of interaction design is
advancing.
Just like in filmmaking the essential element of "the
suspension of disbelief" is vital and only possible when the experience is
visually and emotionally all encompassing. For many visitors this was then the
cutting edge and was already commonly found in gaming environments. Clearly
this model is the best way to instantly engage and challenge a participant.
Xpletive demonstrates to the reader how its implementation strategy is more
cost-effective to develop these environments based on existing games and
applications rather then inventing them from scratch because this can save
between $50-$500,000 to the budget of the implementation, depending on the
application.
Interfaces are described as evolving and getting very exciting and
cool. Infrared technology is used to create hands-free interfaces - for example
utilizing gloves to enable users to reach into virtual worlds. Technology is accelerating
fast enough that the article states that it is not unreasonable to speculate
about controlling interactions to some extent with our thoughts soon.
Newly designed interactive environments can be made to be highly
immersive simply by using a small but sophisticated combination of multimedia
elements. For example, with the use of well positioned monitors, night vision
viewing equipment, flat-screen technologies and sense-surround audio it is
possible to simulate real or construct new extraordinary environmental
experiences. There can be global environmental stimuli as well as local and
individually produced hand-held equipment that can personalize an experience
separate from a group. The discussion about handheld devices goes beyond the
usual expectations visitors may have into ideas about extending the museum
experience outside the building that seems to be a precursor to ideas about
what mobile phones can produce today for museum visitors. Implementation of all
ideas point to a very important set of concerns and design ideas that pertain
to the length of stay, places of interest, and the frequency of return to event
or museum experiences.
In terms of design process it is clear that the role of an
interactive designer is being highlighted so that their specialized know-how
can be considered to be a primary role in the design of an event exhibition space.
The idea here is to emphasize the role of an interactive designer as evolving
and very important to exhibition planning. With this in mind it is clear that
advances in technology are making it possible to combine new and exciting elements
and ways that have never been assembled in such a way before, making
interaction design professionals key players in event / environmental design
collaborations and projects.
Article Review: “Representation, Meaning and Language”
The concept of representation holds an important
role in the study of modern culture. It's important to examine what this
concept means with regard to culture itself and how it transmits ideas and
meaning through its artifacts and interactions. It is therefore very important
to also understand that the concept of representation is fundamental to comprehending
exactly how meaning is produced and exchanged between people within their own
culture.
The article discusses how it is important to
draw distinctions between three different accounts or theories when examining
the nature of representation. These theories are reflective, intentional and
constructionist approaches to representation. It is the constructionist
approach that has the most pertinent and relevant application to our modern
culture today and is the primary focus of this discussion. The definition of
representation includes words like describe or depict but also phrases such as
"symbolize" and "stands for" as part of its definition as
well. As best described in the article "representation is the production
of the meaning of the concepts in our minds through language. It is the link
between concepts and language which enables us to refer to either the real
world of objects or to imaginary worlds of fictional objects, people and events
(p.17)." There are therefore two kinds of representation - mental
representations and systems of representation. How people construct meaning
depends on the concepts and images they carry in their thoughts that represent
the world both inside and outside of their minds.
A system of representation is dependent upon
principles of similarity and difference to establish relationships that
correlate concepts or distinguish them from each other. It's the relationships
between ideas and thoughts that then become arranged into different sub-systems
of classifications. Referencing these representations is what permits a person
to identify and construct relationships and then assign meaning to their world.
Within a culture people share much of the same conceptual maps about general
experiences so that many of the same experiences make sense between individuals
within the masses. However beyond any one individual culture the idea of
representations change from one to the next based on unique versions of that
culture's conceptual mapping system. Any conceptual map must then be translated
into the cultures language and is made up of words, sounds and images. Each of these
elements conveys meaning in its role as a sign. Signs are organized into
languages communicated via written, spoken or visual mediums.
Conceptual maps permit a culture to give meaning
to the world by establishing equivalences between people, objects, events,
abstract ideas, etc. Because of these conceptual agreements it is possible and
necessary to construct relationships between a conceptual map and a set of
signs present to better understand culture and its messages. Again, as best as
stated by the article "one way of thinking about culture then is in terms
of shared conceptual maps, shared language systems and the codes which govern
the relationships of translation between them (p.29)."
From a constructionist point of view the
production of “cultural meanings” is made through language with regards to
representation of signs organized into languages of different times and places.
Languages are constructed with signs that symbolize, stand for and reference
objects, people and events in both the real and imaginary world. And it is
language that allows the person to experience and assemble meaning rather then simply
absorbing something as though it were shown in the mirror.
In 1857 the Swiss linguist Saussure analyzed the
concept of a "sign", breaking it into a combination of elements.
First there is the form and then the idea or concept in your head with which
the form is associated. The first element is the signifier and the
second element is the signified or concept triggered in one's mind.
Critical to understand while keeping this definition in mind is that "the
sign is totally subject to history and the combination of the particular moment
of a given signifier and signified is a contingent result of the historical
process (p.32)." For that reason the importance of recognizing that signs
are the drivers of cultural meaning underscores that they are never fixed and
are always subject to change from one cultural context and from one time to
another. So it is quite logical to appreciate that representations are in this
way subject to constant production of new meanings and new interpretations.
These are very interesting ways of identifying how to understand the very
nature of “cultural meanings” as they represent civilization as a whole through
the ages.
Reflection from Class 1 - What I'm hoping for in this course...
The most important thing to me is being able to teach
someone something while telling a story that people want to hear and want to
know. I'm so excited to now learn about how to engage in building interactions
that deliver meaningful experiences. What I want is to utilize strategies that
help to build an interactive experience from a place of integrity especially.
Talking, sharing and telling stories is the meat and potatoes of interaction
and that's where I get the most pleasure in discussing life. What I really love
is considering what the audience is about. What makes them tick? What are they afraid
of? What makes them comfortable? And to do these investigations using
cognitive, cultural and language inquiry approaches is really great from a new
standpoint of design that I have never done before. I'm a graphic designer. I
come from the pre-interactive generation. So discovering what the hook is and
what the invitation is and combining it with what makes someone want to learn
something and then to do something is new and really cool for me. I certainly
believe wholeheartedly that mobile technology has changed society in an
enormous paradigm shifting way.
Tuesday, October 1, 2013
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