The concept of representation holds an important
role in the study of modern culture. It's important to examine what this
concept means with regard to culture itself and how it transmits ideas and
meaning through its artifacts and interactions. It is therefore very important
to also understand that the concept of representation is fundamental to comprehending
exactly how meaning is produced and exchanged between people within their own
culture.
The article discusses how it is important to
draw distinctions between three different accounts or theories when examining
the nature of representation. These theories are reflective, intentional and
constructionist approaches to representation. It is the constructionist
approach that has the most pertinent and relevant application to our modern
culture today and is the primary focus of this discussion. The definition of
representation includes words like describe or depict but also phrases such as
"symbolize" and "stands for" as part of its definition as
well. As best described in the article "representation is the production
of the meaning of the concepts in our minds through language. It is the link
between concepts and language which enables us to refer to either the real
world of objects or to imaginary worlds of fictional objects, people and events
(p.17)." There are therefore two kinds of representation - mental
representations and systems of representation. How people construct meaning
depends on the concepts and images they carry in their thoughts that represent
the world both inside and outside of their minds.
A system of representation is dependent upon
principles of similarity and difference to establish relationships that
correlate concepts or distinguish them from each other. It's the relationships
between ideas and thoughts that then become arranged into different sub-systems
of classifications. Referencing these representations is what permits a person
to identify and construct relationships and then assign meaning to their world.
Within a culture people share much of the same conceptual maps about general
experiences so that many of the same experiences make sense between individuals
within the masses. However beyond any one individual culture the idea of
representations change from one to the next based on unique versions of that
culture's conceptual mapping system. Any conceptual map must then be translated
into the cultures language and is made up of words, sounds and images. Each of these
elements conveys meaning in its role as a sign. Signs are organized into
languages communicated via written, spoken or visual mediums.
Conceptual maps permit a culture to give meaning
to the world by establishing equivalences between people, objects, events,
abstract ideas, etc. Because of these conceptual agreements it is possible and
necessary to construct relationships between a conceptual map and a set of
signs present to better understand culture and its messages. Again, as best as
stated by the article "one way of thinking about culture then is in terms
of shared conceptual maps, shared language systems and the codes which govern
the relationships of translation between them (p.29)."
From a constructionist point of view the
production of “cultural meanings” is made through language with regards to
representation of signs organized into languages of different times and places.
Languages are constructed with signs that symbolize, stand for and reference
objects, people and events in both the real and imaginary world. And it is
language that allows the person to experience and assemble meaning rather then simply
absorbing something as though it were shown in the mirror.
In 1857 the Swiss linguist Saussure analyzed the
concept of a "sign", breaking it into a combination of elements.
First there is the form and then the idea or concept in your head with which
the form is associated. The first element is the signifier and the
second element is the signified or concept triggered in one's mind.
Critical to understand while keeping this definition in mind is that "the
sign is totally subject to history and the combination of the particular moment
of a given signifier and signified is a contingent result of the historical
process (p.32)." For that reason the importance of recognizing that signs
are the drivers of cultural meaning underscores that they are never fixed and
are always subject to change from one cultural context and from one time to
another. So it is quite logical to appreciate that representations are in this
way subject to constant production of new meanings and new interpretations.
These are very interesting ways of identifying how to understand the very
nature of “cultural meanings” as they represent civilization as a whole through
the ages.
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